SEO – Let’s start with the definition of SEO (search engine optimization): the process of getting web traffic from search engines such as Google, Bing and Yahoo. There are no fees paid to Google, Bing or Yahoo with this type of organic (as opposed to paid) traffic. The point of search engine optimization is to have your website appear at or near the top of the search engine pages by using strategy rather than using actual dollars. It’s not an easy task, particularly in a highly competitive industry. That’s why you need an SEO strategist if you are going to survive in a competitive market.
SEM – Let’s start with the definition of SEM (search engine marketing): the process of getting web traffic by purchasing ads on search engines such as Google, Bing and Yahoo. SEM may also be known as paid search ads, pay-per-click, cost-per-click, or cost-per-thousand-impressions.
Any given industry or any given individual business may find that SEO alone works to their advantage, while another industry for another individual business may find that a combination of SEO and SEM serves their needs best. It’s the same with SEM: one industry may find that SEM is their best on-ramp to web traffic, as SEO requires a more constant management to meet the search engines’ changing algorithms.
When we meet with you, we’ll discuss these two major marketing options (and possibly some lesser-known ones), and we’ll devise a strategy that works within your budget.