“SWOT” is an acronym for “strengths, weaknesses, opportunities, threats.” Conducting even a superficial look at these attributes can help you to define exactly what your brand is and what your brand isn't.
The process of taking an honest and unbiased look at oneself (and, if possible, having trusted people contribute) is called a SWOT Analysis. Through this process, we can write down characteristics under each heading to help hone in on the areas where we’re strongest and where we’re most likely to naturally succeed while defining the areas that could be turned over to someone who’s stronger in those areas.
Take a look at the accompanying infographic. It just makes sense. Why focus on one's weaknesses and threats? Yes, it's good to acknowledge them because they provide direction, but any strong business person will tell you that expending an indordinate amount of energy on the rearview mirror and the "could have beens" is an exercise in futility.
If you're open to its oft-clarifying results, a SWOT analyusis can help you to rid yourself of the parts of your career that are zapping your energy. You simply make a conscious decision to focus on your strengths and opportunities while you rely on someone else to manage those areas in which you do not have a natural or comfortable affinity. The process just makes sense.
If you're not surgeon, chances are pretty good that you're going to rely on someone whose strengths include competently performing surgery. If you're not a master carpenter, chances are pretty good that you're going to rely on someone whose strengths include competently building that new addition. If you're not an automobile mechanic, you're probably going to rely on someone who knows how to diagnose and repair that annoying noise.
Again, it just makes sense to focus on your strengths and not expend energy on your weaknesses.
Try conducting a SWOT analysis for yourself. You might be pleasantly surprised by the resulting clarity. Additionally, Brandingle can use that information as a jumping-off point to define and refine your branding and your message. Give it a try today!